1. Define the objective
Clarify the behaviour or experience the merchandise should support and the context in which it will be received.
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Practical guide · 360 Merchandising
Corporate merchandise: how to turn products into brand experiences
A useful selection begins with the requirement, not the product. Define the objective, recipient, context, budget, quantity and deadline before comparing references and customisation options.
2. Set budget, quantity and timing
Compare cost per person and total investment, allowing time for selection, artwork approval, production and shipping.
3. Match the product to the recipient
Usefulness, context and perceived quality help reduce waste and increase the likelihood that the product will be used.
4. Validate customisation
Confirm the compatible component, location, print area, technique and number of colours before ordering.
Explore the catalogue
Products related to this guide
These suggestions come from the active catalogue. Confirm stock, price, quantities and customisation on each product page.
92578
FeaturedAZORES BAG. PU laptop backpack (16"), with a flap covering all compartments
Laptop backpack with a flap covering the compartments, featuring a contemporary design. The fully padded rear pocket provides extra protection for your laptop, whilst the water-resistant zips offer greater security on rainy days. Outer material: Water-repellent PU Inner material: 210D polyester Laptop pocket: 15" Capacity (L): 13 Compartments: 2 main compartments, the rear one fully padded for the laptop External pockets: 1 front pocket with zip and 2 side pockets Back panel: padded with trolley strap Additional features: zipper closure with water-resistant finish Dimensions:
CustomisablePUBags
From 10 units
€17.95
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1,472
92684
FeaturedASTRA. Fabric drawstring bag (60 g/m²)
Non-woven bag (60 g/m²), heat-sealed and with a drawstring closure. Perfect for pairing with your favourite backpack
CustomisableNon-wovenShopping
From 10 units
€0.76
Stock
17,900
92543
FeaturedNOUMEA. PU laptop backpack (16")
Laptop backpack, designed for those who appreciate a classic, minimalist design. The water-repellent finish provides extra protection, the reflective element on the front ensures greater visibility and safety, and the trolley strap makes it easy to carry. Outer material: Water-repellent PU Inner material: 210D polyester Laptop compartment: 16" Capacity (L): 18 Compartments: 1 main compartment External pockets: 2 front zipped pockets and 1 side pocket Back panel: padded with trolley strap Additional features: reflective element on the front vertical zip Dimensions:
CustomisablePUBags
From 10 units
€13.94
Stock
3,098
92530
FeaturedBOSTON SOLID. 17" laptop backpack made from 150D nylon with 2 padded compartments
A modern and durable laptop backpack with padded compartments that provide extra protection for your belongings. It can be carried on your back or attached to a trolley handle for added convenience. Outer material: 150D nylon Inner material: 210D polyester Laptop compartment: 17" Capacity (L): 20 Compartments: 2 padded main compartments External pockets: 2 front pockets and 2 side pockets with zips Back panel: padded with extra-padded support system, zip pocket integrated into the trolley handle Additional features: reinforced and padded handle Dimensions:
CustomisableNylonBags
From 10 units
€32.08
Stock
2,054
92580
FeaturedAZORES COOLER. PU roll-top cooler bag with PEVA insulation (7L)
Roll-top insulated bag with PEVA insulation, ideal for keeping food fresh for longer. The perfect solution for taking your meals to school or work. Outer material: PU Thermal insulation: PEVA Capacity (L): 7 Compartments: 1 padded main compartment External pockets: 1 front pocket with zip Additional features: adjustable roll-top closure, zipper closure with water-resistant finish Dimensions:
CustomisablePUBags
From 10 units
€6.67
Stock
2,325
92542
FeaturedGLASGOW. Laptop backpack (17") made from high-density 600D recycled polyester (20L)
A modern and functional laptop backpack with multiple compartments for more efficient daily organisation. It can be carried on the back or attached to a trolley via the strap, ensuring greater convenience. Outer material: high-density 600D recycled polyester with a water-repellent finish Inner material: 210D recycled polyester Laptop compartment: 17.3" Capacity (L): 20 Compartments: 2 padded main compartments, the rear one fully padded for a laptop Exterior pockets: 2 hidden zipped pockets and 1 side pocket Back panel: padded with extra-padded support system, zipped pocket integrated into the trolley handle Additional features: main compartment zips with water-resistant finish, reinforced and padded handle Dimensions:
Customisable600D recycled polyesterBags
From 10 units
€32.06
Stock
1,817
93673
FeaturedSCLIAR. Set comprising 1 ballpoint pen, 1 notebook and 1 bottle, made from recycled PET, recycled aluminium and bamboo
Set comprising 1 ballpoint pen, 1 notebook and 1 bottle – essential items for a complete kit. The ballpoint pen features a push-button mechanism. As this product is made from natural materials, the colour of the product and the print finish may vary from item to item. Size: A5 Cover type: hardback Cover material: 100% recycled PET fabric (rPET) and bamboo Pages: 160 lined pages on 100% recycled ivory-coloured paper Other features: ribbon marker and elastic band to close the notepad Ballpoint pen: made from recycled aluminium (100% rAL) and bamboo, with blue ink (800 m) Bottle: made from frosted glass and bamboo, with a capacity of up to 520 mL Packaging: gift box made of kraft paper, made from FSC™ certified material and other controlled materials. Dimensions:
CustomisableRecycled PET, recycled aluminium, bambooOffice
From 10 units
€12.46
Stock
870
94273
MIGHTY. Ceramic mug with cylindrical body 330 mL
Ceramic mug with a matt finish and cylindrical body. Capacity up to 330 mL. Supplied in a kraft paper gift box. The mug is dishwasher safe and resistant for at least 125 washing cycles (including print) according to EN12875-1
CustomisableCeramicsDrinkware
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Stock
14,471
Frequently asked questions
Is there one best product for every company?
No. The right product depends on the objective, recipient, budget, quantity, deadline and context.
Should I define the budget first?
Yes. A target range per unit and the expected quantity make product comparison more efficient.
When should stock be confirmed?
Before finalising customisation and early enough to allow production and shipping.
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