1. We start with user intent
Guides address real buying questions: objective, audience, quantity, budget, deadline, material, customisation and use context.
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Editorial methodology
How we create and review 360 content
Our content turns commercial requirements into useful decision criteria while clearly distinguishing catalogue information, editorial guidance, external data and claims that require specific validation.
2. Catalogue data is not extrapolated
Product characteristics come from the selected reference. A material, certification or technique shown for one item is not assumed for another.
3. Recommendations are criteria
Our recommendations explain trade-offs. The final choice must consider price, stock, quantity, technique and order context.
4. Statistics require an identifiable source
Percentages, rankings and trends are not presented as facts without a traceable basis and suitable context.
5. Reviews and cases are never fabricated
Testimonials and case studies are presented as real only when there is evidence and permission to publish them.
6. Content is reviewed
Catalogue information and market practice evolve, so content can be corrected and updated while preserving these principles.
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