1. Define the objective
Clarify the behaviour or experience the merchandise should support and the context in which it will be received.
← Back to guides
Practical guide · 360 Merchandising
How to choose custom promotional products for companies
A useful selection begins with the requirement, not the product. Define the objective, recipient, context, budget, quantity and deadline before comparing references and customisation options.
2. Set budget, quantity and timing
Compare cost per person and total investment, allowing time for selection, artwork approval, production and shipping.
3. Match the product to the recipient
Usefulness, context and perceived quality help reduce waste and increase the likelihood that the product will be used.
4. Validate customisation
Confirm the compatible component, location, print area, technique and number of colours before ordering.
Explore the catalogue
Products related to this guide
These suggestions come from the active catalogue. Confirm stock, price, quantities and customisation on each product page.
92583
FeaturedGIFT BAG L. Large non-woven gift bag (60 g/m²)
Large non-woven (60 g/m²) heat-sealed gift bag with drawstring closure. An excellent option for your gifts
CustomisableNon-wovenShopping
From 10 units
€0.38
Stock
97,379
93672
FeaturedLABEL ROUND. Label made from 100% recycled paper (700 g/m²) in a circular shape
Label made from 100% recycled paper (700 g/m²), circular in shape and with a natural-coloured cord. Ideal for short texts or identification purposes
Customisable100% recycled paperShopping
From 10 units
€0.06
Stock
57,736
92578
FeaturedAZORES BAG. PU laptop backpack (16"), with a flap covering all compartments
Laptop backpack with a flap covering the compartments, featuring a contemporary design. The fully padded rear pocket provides extra protection for your laptop, whilst the water-resistant zips offer greater security on rainy days. Outer material: Water-repellent PU Inner material: 210D polyester Laptop pocket: 15" Capacity (L): 13 Compartments: 2 main compartments, the rear one fully padded for the laptop External pockets: 1 front pocket with zip and 2 side pockets Back panel: padded with trolley strap Additional features: zipper closure with water-resistant finish Dimensions:
CustomisablePUBags
From 10 units
€17.95
Stock
1,472
98169
FeaturedMOKI. Construction and interlocking game made of plywood
Construction and interlocking game made of plywood, ideal for stimulating young children’s reasoning and creativity. Includes a base and 40 coloured pieces: green, yellow, black, blue, red, orange, purple and white, allowing for multiple combinations and challenges. Supplied in a bag (80 g/m²) with handles. As this product is made from natural materials, the colour of the product and the print result may vary between items
CustomisablePlywoodKids
From 10 units
€1.96
Stock
2,072
92582
FeaturedGIFT BAG M. Medium non-woven gift bag (60 g/m²)
Non-woven (60 g/m²) heat-sealed gift bag with drawstring closure. An excellent option for your gifts
CustomisableNon-wovenShopping
From 10 units
€0.30
Stock
119,755
93671
FeaturedLABEL RECTANGULAR. Label made from 100% recycled paper (700 g/m²) in a rectangular shape
Label made from 100% recycled paper (700 g/m²), with a natural-coloured cord and rounded corners. Ideal for short texts or identification purposes
Customisable100% recycled paperShopping
From 10 units
€0.06
Stock
59,297
92684
FeaturedASTRA. Fabric drawstring bag (60 g/m²)
Non-woven bag (60 g/m²), heat-sealed and with a drawstring closure. Perfect for pairing with your favourite backpack
CustomisableNon-wovenShopping
From 10 units
€0.76
Stock
17,900
92543
FeaturedNOUMEA. PU laptop backpack (16")
Laptop backpack, designed for those who appreciate a classic, minimalist design. The water-repellent finish provides extra protection, the reflective element on the front ensures greater visibility and safety, and the trolley strap makes it easy to carry. Outer material: Water-repellent PU Inner material: 210D polyester Laptop compartment: 16" Capacity (L): 18 Compartments: 1 main compartment External pockets: 2 front zipped pockets and 1 side pocket Back panel: padded with trolley strap Additional features: reflective element on the front vertical zip Dimensions:
CustomisablePUBags
From 10 units
€13.94
Stock
3,099
Frequently asked questions
Is there one best product for every company?
No. The right product depends on the objective, recipient, budget, quantity, deadline and context.
Should I define the budget first?
Yes. A target range per unit and the expected quantity make product comparison more efficient.
When should stock be confirmed?
Before finalising customisation and early enough to allow production and shipping.
Continue exploring
Corporate merchandise: how to turn products into brand experiences
A practical guide to corporate merchandise: how to turn products into brand experiences, covering objectives, audience, quantity, budget, timing and customisation.
Read guideHow to plan merchandise by budget and quantity
A practical guide to how to plan merchandise by budget and quantity, covering objectives, audience, quantity, budget, timing and customisation.
Read guidePromotional products for events: how to choose, quantify and plan
A practical guide to promotional products for events: how to choose, quantify and plan, covering objectives, audience, quantity, budget, timing and customisation.
Read guide