1. Define the objective
Clarify the behaviour or experience the merchandise should support and the context in which it will be received.
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Practical guide · 360 Merchandising
Promotional products for events: how to choose, quantify and plan
A useful selection begins with the requirement, not the product. Define the objective, recipient, context, budget, quantity and deadline before comparing references and customisation options.
2. Set budget, quantity and timing
Compare cost per person and total investment, allowing time for selection, artwork approval, production and shipping.
3. Match the product to the recipient
Usefulness, context and perceived quality help reduce waste and increase the likelihood that the product will be used.
4. Validate customisation
Confirm the compatible component, location, print area, technique and number of colours before ordering.
Explore the catalogue
Products related to this guide
These suggestions come from the active catalogue. Confirm stock, price, quantities and customisation on each product page.
92583
FeaturedGIFT BAG L. Large non-woven gift bag (60 g/m²)
Large non-woven (60 g/m²) heat-sealed gift bag with drawstring closure. An excellent option for your gifts
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FeaturedLABEL ROUND. Label made from 100% recycled paper (700 g/m²) in a circular shape
Label made from 100% recycled paper (700 g/m²), circular in shape and with a natural-coloured cord. Ideal for short texts or identification purposes
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FeaturedMOKI. Construction and interlocking game made of plywood
Construction and interlocking game made of plywood, ideal for stimulating young children’s reasoning and creativity. Includes a base and 40 coloured pieces: green, yellow, black, blue, red, orange, purple and white, allowing for multiple combinations and challenges. Supplied in a bag (80 g/m²) with handles. As this product is made from natural materials, the colour of the product and the print result may vary between items
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92582
FeaturedGIFT BAG M. Medium non-woven gift bag (60 g/m²)
Non-woven (60 g/m²) heat-sealed gift bag with drawstring closure. An excellent option for your gifts
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93671
FeaturedLABEL RECTANGULAR. Label made from 100% recycled paper (700 g/m²) in a rectangular shape
Label made from 100% recycled paper (700 g/m²), with a natural-coloured cord and rounded corners. Ideal for short texts or identification purposes
Customisable100% recycled paperShopping
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FeaturedASTRA. Fabric drawstring bag (60 g/m²)
Non-woven bag (60 g/m²), heat-sealed and with a drawstring closure. Perfect for pairing with your favourite backpack
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92580
FeaturedAZORES COOLER. PU roll-top cooler bag with PEVA insulation (7L)
Roll-top insulated bag with PEVA insulation, ideal for keeping food fresh for longer. The perfect solution for taking your meals to school or work. Outer material: PU Thermal insulation: PEVA Capacity (L): 7 Compartments: 1 padded main compartment External pockets: 1 front pocket with zip Additional features: adjustable roll-top closure, zipper closure with water-resistant finish Dimensions:
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FeaturedSCLIAR. Set comprising 1 ballpoint pen, 1 notebook and 1 bottle, made from recycled PET, recycled aluminium and bamboo
Set comprising 1 ballpoint pen, 1 notebook and 1 bottle – essential items for a complete kit. The ballpoint pen features a push-button mechanism. As this product is made from natural materials, the colour of the product and the print finish may vary from item to item. Size: A5 Cover type: hardback Cover material: 100% recycled PET fabric (rPET) and bamboo Pages: 160 lined pages on 100% recycled ivory-coloured paper Other features: ribbon marker and elastic band to close the notepad Ballpoint pen: made from recycled aluminium (100% rAL) and bamboo, with blue ink (800 m) Bottle: made from frosted glass and bamboo, with a capacity of up to 520 mL Packaging: gift box made of kraft paper, made from FSC™ certified material and other controlled materials. Dimensions:
CustomisableRecycled PET, recycled aluminium, bambooOffice
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Frequently asked questions
Is there one best product for every company?
No. The right product depends on the objective, recipient, budget, quantity, deadline and context.
Should I define the budget first?
Yes. A target range per unit and the expected quantity make product comparison more efficient.
When should stock be confirmed?
Before finalising customisation and early enough to allow production and shipping.
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